Hi There! My name is Shannon but you can call me Shash! I live near Toronto, Ontario, Canada. I am open to reviewing family-friendly products here on Shasher’s Life.

My product testers include; three sons {ages 16, 19 and 23}, one daughter {age 22} and one outdoor adventurist of a husband, we are full of opinions!

Shasher’s Life began in 2005 and in that time I’ve worked with such amazing people and brands such as; Proctor & Gamble, Microsoft Canada, Tim Hortons, Rogers Communications, NOKIA, Playhouse Disney, Maple Leaf Foods, Kraft Canada, Cougar Boots, GAP, Old Navy, BISSELL, COVERGIRL, Manulife & more.

I’m a frequent guest on Midday with RJ on FM 98.5 CKWR and featured as a Pinterest expert on Magic 106.1 with Lisa Richards. In 2014 I was one of 50 women featured in a national Dove #DoveBeautifulAge campaign, where my photo was placed on digital billboards across Canada and on their website & Facebook page.

Hospitality & Travel Experience:

1990 – 1994: Holland America expeditor, Vancouver, BC
1996 – 1998: Licensed Travel Agent, Kitchener, ON
2008-2012: WhiteCloud Marketing Social Media Director, clients included: Cottages of Paradise Point, Ft Myers Beach; Latitudes Adventure, Costa Rica; Asuwish Luxury Concierge Service, Barbados – to name a few.
2013-2014: SPLASH Media Engagement, clients include Lighthouse Bay Villas & Resort – Barbuda, and Dynamic Retreats at Allamanda Villa in Jamaica

I’ve grown my readership in a steady and organic fashion. I have over 9.5k Twitter followers and over 3,500 Facebook fans. I’ve experienced many social media achievements over the years. In 2012 & 2013 I was listed in the Top 35 Canadian Blogs on SavvyMom.ca, in 2012 named the #1 Canadian Mom Blogger on Twitter by Cision Navigator, I appeared in their top 5 list again in 2013, and in 2013, Hill & Knowlton Strategies listed me in the 10 to Follow: Mommy Blogger list. In 2014, Cision named me the most Notable Canadian Mom Blogger.

I am a proven influential and trusted voice in my community.

Please request my Media Kit regarding terms & conditions and up-to-date stats.

Work History:

March 2009 – January 2012, as the Director of Social Media for WhiteCloud Marketing, I developed and grew their social media department and helped steer the direction for their WhiteFire social CRM / API platform. Clients included: Afexa {Cold-FX}, Canadian Tire Financial Services, Microsoft, Samsung, Cougar Boots, Intel, Carhartt, Northern Reflections, CentrSource, Colio Winery and more.

I continue to work in this field; launching Mischuk Media Inc. in January 2012. Coordinating Blogger Outreaches and Social Media Marketing Strategy for: Rogers Communications, Inter-Varsity (Camps), CBS Network (Entertainment Tonight), CTS Network and Microsoft Canada.

2013-2015:  Co-founded SPLASH Media Engagement and took over the management of BlissDom Canada 2013 & 2014, bringing it to a whole new level of awesome. Left both behind in 2015.

2015: I helped launch a community-based media company called Living-Communities and SPLASH became a sole-proprietorship under Mischuk Media.

Why Work with Shannon?

Shannon’s listed among the Most Influential Canadian Blogs on SavvyMom.ca in 2012 & 2013, in 2012 named the #1 Canadian Mom Blogger on Twitter by Cision Navigator & in the top 5 in 2013 & Most Notable Canadian Mom Blogger in 2014. Most recently SkinnyScoop named Shannon in the top 25 Canadian Mom Bloggers of 2013. Shannon successfully and consistently delivers outstanding results, on budget and against challenging timelines.Shannon has incredible aptitude and skill in powering Social Marketing campaigns, for example, she has helped Microsoft Canada build 2 world-class programs to date and launched Manulife Financial’s very first social media campaign, creating #CentsAbility in October 2014.

Disclosure Policy:

This blog is a personal blog written and edited by me. All photos taken by me on this blog are mine, my intellectual property, they are not to be reused or sold or downloaded for personal or commercial use. This blog accepts forms of cash advertising, sponsorship, or other forms of compensation, including, but not limited to, free products and services. I always give my honest opinions, findings, beliefs, or experiences in my reviews. The views and opinions expressed on this blog are purely my own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.

If you are interested in reaching out to me, please contact me via my contact page.