Hey, hey! I’m Shannon—though my family call me Shashi and close friends call me Shash. I’m living my best life just outside Vancouver, BC, juggling a beautiful chaos of family, faith, and work. As the proud mom of four (two of whom are married) and Mimi to two adorable grandsons, life’s never boring. Throw in my husband, Dave—a guy who builds igloos for fun in Canadian winters—and you’ve got a family dynamic that’s equal parts heartwarming and hilarious.
My Journey
Dave and I planted a church in Kitchener, Ontario, where we spent nearly 30 years building a vibrant, faith-filled community. Leading a church wasn’t just a job; it was a calling that shaped every part of our lives. Together, we raised a family, poured into countless lives, and learned the beauty of serving with compassion, empathy, and love.
In 2022, we transitioned from that chapter and moved back to British Columbia to start fresh. But the mission to connect with others and share God’s love is still at the heart of what I do—whether I’m hosting a meal, leading a Bible study, or helping others thrive in their own callings.
My Career
Way back in 2006, I launched Shasher’s Life—what started as a simple blog grew into a platform that connected me with global brands, meaningful causes, and amazing people. I’ve worked with heavyweights like Microsoft Canada, Dove, Disney, and PayPal, blending storytelling with strategy to create authentic and memorable campaigns. From local radio and TV spots to appearing on Canadian billboards in Dove’s beauty campaign, it’s been quite the journey.
But the road here wasn’t linear. I spent 17 years in finance, learning the ins and outs of the industry before pivoting to the last 18 years in digital marketing. Along the way, I’ve been a travel agent, backpacked Europe with a baby in tow, hosted luxury retreats in the Caribbean, and led influencer marketing campaigns that delivered results—like a 322% increase in e-commerce sales and a 42% boost in online donations for national charities.
What I Do Now
These days, I’m pouring my heart into nonprofit work as the VP of Development at the Canada Institute of Linguistics. I raise crucial funds to support students passionate about Bible translation and language development, helping them graduate with minimal debt so they can serve where they’re needed most.
What I Love
Family, faith, and connection are at the core of everything I do. I love hosting people in my home, whether it’s for a big family meal, a Bible study, or just good conversation over coffee (my true love). I’m also a world traveller who thrives on exploring new cultures, meeting new people, and creating lasting memories.
When I’m not working, you’ll find me tumbling down the TikTok rabbit hole, dreaming up the next adventure, or reminiscing about my favourite moments—like ringing the NASDAQ bell in NYC, building trending social media campaigns from scratch, or collaborating with nonprofits and ministries to make a difference.
Let’s Collaborate
Whether you’re looking for a digital marketing maven, a nonprofit strategist, or a faith-driven storyteller, I’m your gal. Together, we can create something iconic. Let’s make magic happen. 💋