Work with Shash!

Hi There! My name is Shannon but you can call me Shash!

I live in Kitchener, Ontario, Canada and am the mom of three sons {ages 16, 19 and 23}, one daughter {age 22} and wife to one outdoor adventurist of a husband who has been known to build and sleep in an igloo in the middle of winter, a Canadian winter.

Shasher’s Life was born in January 2006 and since then I’ve worked with such amazing people and brands such as; Proctor & Gamble, Microsoft Canada, Tim Hortons, Rogers Communications, Dove, NOKIA, Disney, Maple Leaf Foods, Kraft Canada, COVERGIRL, Manulife, PayPal & many more.

I’m a frequent guest on Midday with RJ on FM 98.5 CKWR and featured as a Pinterest expert on Magic 106.1 with Lisa Richards. In 2014 I was one of 50 women featured in a national Dove #DoveBeautifulAge campaign, where my photo was placed on digital billboards across Canada and on their website & Facebook page.

Hospitality & Travel Experience:

1990 – 1994: Holland America expeditor, Vancouver, BC (summers)
1990 – 1991: Lived in Kanazawa, Japan (student)
1996 – 1998: Licensed Travel Agent, Kitchener, ON
1999: Backpacked for 3 weeks through Switzerland, Italy and Paris with a 7 month old.
2008: 3 week humanitarian trip to Kwazulu-Natal, South Africa with 20 teenagers from the US and Canada
2008-2012: Clients included: Cottages of Paradise Point, Ft Myers Beach; Bay to Beach Resort, Ft Myers Beach; Latitudes Adventure, Costa Rica; Asuwish Luxury Concierge Service, Barbados.
2013-2014: Clients included: Lighthouse Bay Villas & Resort – Barbuda; Dynamic Retreats at Allamanda Villa in Jamaica
2012-current: Client: Ontario Pioneer Camp (summer kids camp)

2018: 19 day humanitarian trip to Kenya and Tanzania

Financial Experience:

1991-2007: Banking. Customer Service Officer / Financial Planner Assistant / Mutual Funds Specialist for First City Trust (White Rock, BC), Surrey Metro Savings (White Rock, BC), Canada Trust (Langley & Abbotsford, BC), Education Credit Union (Kitchener, ON)

Awards & Achievements:

  • 2012 & 2013 I was listed in the Top 35 Canadian Blogs on SavvyMom.ca
  • 2013, Hill & Knowlton Strategies listed me in the 10 to Follow: Mommy Blogger list
  • SkinnyScoop named me in the top 25 Canadian Mom Bloggers of 2013
  • 2012 named the #1 Canadian Mom Blogger on Twitter by Cision Navigator
  • I appeared in Cision’s top 5 list again in 2013
  • 2014, Cision named me the most Notable Canadian Mom Blogger.
  • In 2015, I was the only Canadian Blogger invited to NYC to experience the ringing of the NASDAQ bell with PayPal (global event).

I am a proven influential and trusted voice in my community.

Twitter: 9.5k followers
  • On average 200,000 impressions per month 
  • 77% between the ages of 25-44 (leading force are women 35-44)
  • 76% are female (62% of those are interested in mom related topics)
  • 51% from Canada / 40% USA
  • 31% have a net worth between 100,000-199,000 USD
  • 50% enjoy Shopping / 39% enjoy Technology 
Facebook: Shasher’s Life page 3.2k fans 
  • 33% between the ages of 35-44 / 23% between 25-34 / 20% between 45-54
  • 91% are female
  • 63.92% from the United States / 32.65% from Canada
  • My best month this year; 125,472 people from Canada were reached
  • 46.78% from Canada (in order: Ontario, British Columbia)
  • 29.20% from the United States (in order: California, New York, Florida/Texas tied)
  • 40.79% of blog traffic came from Facebook / 37.21% from Twitter
  • 10,081 unique visits
  • 13,271 page views
Other social platforms:
Instagram: 2.3k
Pinterest: 2.1k

Work History:

2009-2012, as the Director of Social Media for WhiteCloud Marketing, I developed and grew their social media department and helped steer the direction of their Social CRM / API platform. Clients included: Canadian Tire Financial Services, Microsoft, Samsung, Cougar Boots, Intel, Carhartt, Northern Reflections, and Colio Winery.

2012-2016, WhiteCloud became Maven Social. I was responsible for recruiting and managing teams of social media officers. Influencer Marketing, Analytics, SEO. Monitoring trends in social media. I was also the top digital influencer in numerous national campaigns.

Warwick Reference

I continue to work in this field; launching Mischuk Media in January 2012. Coordinating Blogger Outreaches and Social Media Marketing Strategy for: Rogers Communications, Inter-Varsity (Camps), CBS Network (Entertainment Tonight), CTS Network and Microsoft Canada.

Lori Reference






Brendans Reference

2011-2014: Blissdom USA (Nashville 2012, Dallas 2013) and BlissDom Canada (Toronto) the premiere social media conference attracting top influencers and bloggers; Community Engagement Director, assisting in sponsorship sales, content creation, assisting in programming, and public speaking.

shannon reference

2013-2020:  Mischuk Media Clients Included: Luigi Bormioli, Manulife, The Grocery Foundation, Single Jo Coffee, Re/Max. Alzheimer’s Society of Canada, Jack Astor’s, Jones Media, Ontario Pioneer Camp, The Chopped Leaf. Freelance Project Manager and Influencer Strategist with Maven Social and Sherpa Marketing. 

My efforts with one of my e-commerce clients helped fuel an online sales increase of 322% in a 6 month period.

Marty Reference





Johns reference

Using mixed media; direct mail, Facebook ads, proprietary Maven Social amplification programs, and influencers to get their message across Canada, the Alzheimer’s Society of Canada saw a 42% increase in online donations [over the same time period in 2014].

Why Work with Shash?

I successfully and consistently deliver outstanding results, on budget and against challenging timelines. I have an incredible aptitude and skill in powering Social Marketing campaigns, for example, I helped Microsoft Canada build 2 world-class programs and launched Manulife Financial’s very first social media campaign, creating #CentsAbility in October 2014 and #ManulifeReady in March 2015. 
Great content with an engaged influencer network can be quite effective!
I’ve been the Social Media Strategist & Manager for:
2015 SMM CollageThe Grocery Foundation
Luigi Bormioli
Re/Max Real Estate Centre
New Song Church and World Outreach
Ontario Pioneer Camp
Roadhouse Grille 
Living Communities
The Going Home Team (Re/Max Twin City)
The Property Boys (Re/Max Hallmark)

If you are interested in reaching out to me, let’s connect.

Disclosure Policy:
This blog is a personal blog written and edited by me. All photos taken by me on this blog are mine, my intellectual property, they are not to be reused or sold or downloaded for personal or commercial use. This blog accepts forms of cash advertising, sponsorship, or other forms of compensation, including, but not limited to, free products and services. I always give my honest opinions, findings, beliefs, or experiences in my reviews. The views and opinions expressed on this blog are purely my own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.


I'm the Cool Mom of 4, Married to the Preacher Man, but at times I'm a little more Sass than Saint!

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